The Korea Economic Daily – Kia unveils car accessory made from ocean plastic waste
November 12, 2024
Kia Corp., South Korea’s second-largest automaker, said on Tuesday it introduced a trunk liner (mat) for the EV3, made from ocean plastic waste, in collaboration with the Dutch nonprofit organization “The Ocean Cleanup.”
The newly revealed EV3 trunk liner is a limited-edition car accessory that utilizes 40% ocean plastic waste, collected and extracted from the Great Pacific Garbage Patch.
This is the first result of Kia’s partnership with The Ocean Cleanup, inspired by Kia’s design philosophy “The Opposites United” (the creative fusion of contrasting concepts).